CLIENT: Coursera, Mountain View, CA
As Creative Lead, I elevated and scaled Coursera Plus video promotions—seasonal, global campaigns designed to drive subscription growth. I strengthened storytelling, creative quality, and cross-functional collaboration across quarterly moments such as Back to School, Summer, New Year, Holi (India), and Spring. Partnering closely with design talent across the globe, this is a selection of work from my time as ACD.
Each campaign was developed for multi-platform distribution, with assets adapted across verticals and optimized formats such as 16:9, 1:1, and 9:16.
DESIGNERS: Varun Saini, Tiger Zhang, Sarah Abdelrahman, Aviral Jain, Indira Prieto