CLIENT: Coursera, Mountain View, CA
TASKS: Concept, design, and art direction of Coursera's annual Global Skills Report (GSR), supported by a dedicated website and paid and organic social media campaigns.
Quantified design impact, demonstrating improvements in user engagement and project outcomes. Active contribution to reports and campaign materials for a consistent and visually appealing brand identity.
CLIENT: Hover, San Francisco CA
Hover is an app that transforms smartphone photos of any home to a fully measured 3D model.
TASK: Leading Hover’s web rebrand, ensuring timely delivery through rigorous project management. Collaboration with UX designers, writers, and developers for a user-friendly web presence, boosting online engagement.
Development of comprehensive brand guidelines to maintain consistency and a professional image across all materials. Innovated design strategies to keep Hover's brand ahead of industry trends.
CLIENT: Coursera, Mountain View, CA
Coursera is an online learning platform that offers a wide range of courses and specializations taught by instructors from top universities and institutions worldwide.
TASKS: Art Direction, Design.
During my ongoing time at Coursera, I continue to play a pivotal role in developing various assets, actively bringing our brand concept into the world. This effort focuses particularly on Coursera's Enterprise products, associated reports, and their campaigns.
My contributions have extended to the creation and maintenance of assets deployed across diverse channels, including social media campaigns, email communications, videos, and landing pages. This multifaceted experience underscores my adeptness in designing solutions that harmonize seamlessly with Coursera's strategic goals and contribute to the success of marketing campaigns.
Production design: Kinsey Bowser
Agencies: Quietly, Launch, Archetype
CLIENT: VSSL, San Diego, CA
VSSL is a digital marketing and design agency.
TASK: Design of isometric illustrations to match Mapp’s new web appearance and content.
CLIENT: Mountain Hardwear, Richmond CA
Mountain Hardwear's bi-annual dealer workbooks are used as a sell-in tool for reps to its global buyers and retailers. Lifestyle photography is merged with design inspiration and technology vignettes to give context to the new product offering for the season.
(Work completed at Mountain Hardwear©)
CLIENT: Web2Print Experts, San Francisco CA
Order360 is a browser based, responsive, software solutions for e-commerce that provides a self-service portal for their clients (casual dining chains and brand stores). This allows for direct ordering and asset management. B2B
SA360 is the supporting admin application that allows HQ to individually configure and control the store settings of order360.
TASK: Wireframing, prototyping and design of browser based, responsive, software solutions for e-commerce.
(Work completed at ©Web2Print Experts Inc. 2019)
CLIENT: Nickl & Partner Architects, Zurich, Switzerland
TASK: Concept, design and production management of the company's annual Year Book. The book shows their global projects through out the year and will be distributed mainly to clients and partners.
190 pages. Three bilingual editions: German/English, German/French, German/Chinese.
CLIENT: Web2Print Experts Inc., San Francisco, CA
TASK: Concept and design for a marketing book series that works for both electronic and printed books. Alternative design series shown at the end.
CLIENT: Photobastei, Zurich Switzerland
TASK: Developing a visual identity system for Zurich‘s largest photography exhibition space.
CLIENT: Nickl & Partner Architekten, Munich Germany / Prof. Christine Nickl-Weller
TASK: Book design and concept for the exhibition "Healing Architecture 2004 - 2017" at TU Berlin (university of technology) in Berlin Germany. Creating a book cover and content layout that mirrors the exhibition.
The cover is wrapped in a transparent dust jacket, with figurines printed on the transparency. 240 pages. Bilingual German / English.
CLIENT: Sonntagszeitung, Tamedia AG, Zurich Switzerland
TASK: Concept, design and infographics of biennial report for Switzerland's leading Sunday Newspaper.
CLIENT: Swiss Photo Selection, Zurich Switzerland
TASK: Concept and design of the exhibition book "Swiss Photo Selection 2011". 120 pages.
CLIENT: Women Sports Film Festival
The Women Sports Film Festival uses the power of documentary film to celebrate female athletes and the filmmakers who bring their stories to the screen. Their mission is to advance equity in women’s sports and filmmaking by creating a platform that amplifies the stories of strong, embodied women.
TASK: Festival launch. Branding, website, landing pages, and social media assets for the annual Women Sports Film Festival in San Francisco, CA.
PROJECT 1: How can we make public transportation cleaner and safer and at the same time include people in need?
This is a personal research project around BART (San Francisco Bay Area) and its extended environment.
Observation planning
Identifying typical and extreme users
Interviewing
Empathy immersion
Creating insights
PROJECT 2: Using a bike to commute is good for our environment and healthy. Unfortunately our system isn’t very convenient to take a bike on the train.
This is a personal research project around BART (San Francisco Bay Area) and people who commute by bike and train.
Ideate
Rapid Prototyping
Reflection
Iteration
CLIENT: Tagblatt der Stadt Zürich, Switzerland (weekly newspaper of Zurich City)
TASK: Design of sales department brochures, advertising campaigns, and development and layout of advertising concepts, infographics, billboards.
CLIENT: Brauerei Rosengarten, Einsiedeln (Switzerland’s oldest independent brewery)
TASK: Concept and design of beer labels and their associated campaigns.
CLIENT: Wallpaper Coalition, Zurich Switzerland
TASK: Design of infographics for a text book about wallpaper history and appliance.
